Hi there, I'm Liz.
about liz
I've spent over a decade in the creative industry — planning weddings, designing stationery, and watching brilliant business owners spend more time managing their backend than doing the work they actually love.
So I made it my whole thing to fix that.
Former wedding planner, stationer, and the person who genuinely loves the behind-the-scenes stuff.
as seen in
I've been on your side of the work.
I started out in events and design, where I quickly learned that the little details make the biggest impact. Not just the beautiful ones — the behind-the-scenes ones too. The systems, the workflows, the processes that make everything feel effortless for the people you're serving.
Over time I realized I wasn't just passionate about creating beautiful things — I loved building organized systems that made life easier for my clients. The two things that everyone said were opposites? I genuinely loved both equally.
I knew there was a better way — so LT Creative Co. was born.
I'm the person who gets equally excited about a fresh color palette and a perfectly streamlined CRM. To me, great design and great organization aren't separate — they work hand in hand to build trust, ease stress, and give you more time for the things you actually love.
If you're looking for someone who cares just as much about the behind-the-scenes as the finished product — you've found her.
SEE HOW WE CAN WORK TOGETHER →
things i know because i've lived it
What editors at wedding publications are actually looking for in a submission
How to build a vendor timeline that accounts for everything — including the things vendors forget to tell you
How long it actually takes to build a print-ready invitation suite from scratch
Why your CRM feels overwhelming, and how to make it feel like second nature
What it's like to run a creative business solo and wish someone just knew what to do without being asked
How to make something look beautiful and work seamlessly behind the scenes
I still take on a select number of custom stationery clients each year for weddings, celebrations, and special occasions. If you're looking for bespoke invitations or paper goods with a thoughtful creative eye, I'd love to connect.
EXPLORE CUSTOM DESIGNS →
still a stationer at heart
Before LT Creative Co., there was Liz Theal Designs — and that part of me never went away.
When I'm not behind the scenes
a little more about me
Hiking, exploring trails, and soaking up fresh air is my reset button. There's something about a good view that puts everything back in perspective.
Outside whenever possible
how i recharge
Seriously. A great fish taco (or fresh ceviche) will win me over every time. I also love discovering new cuisines — trying new flavors is one of my favorite things.
Fish tacos are my love language
highly important
My husband, my two kids, and our church community are my people. They're the reason I care so much about helping other small business owners build something sustainable.
Family, friends, and community
what grounds me
What you can expect
when we work together
how i work
If I say I'll do it, it gets done. No dropped balls, no chasing me down for updates. You'll always know where things stand.
reliability
01
I'm invested in your business, not just the tasks. I notice what's working, what isn't, and I'll tell you honestly either way.
genuine care
02
I get the creative world because I've lived in it. You won't spend time explaining why the details matter. I already know they do.